Articles

Reflections from behind the scenes, thought leadership on media and behaviour change, and stories that deepen how we understand our work and the world around us.

Media Content Creation as a Catalyst for Socio-Economic Change

An exploration of how intentional media creation can influence behaviour, shape narratives, and contribute to long-term socio-economic transformation.

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Can Production Houses Compete in the Age of Social Media?

A critical reflection on the shifting media landscape and whether traditional production models can remain relevant in a creator-driven economy.

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Breaking the Funding Barrier: Challenges & Opportunities

Examining the funding realities facing creative and youth-led initiatives, and the opportunities emerging within alternative financing models.

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AI in Media Production: A New Era or a New Set of Questions?

A thoughtful look at artificial intelligence in media production—balancing innovation, ethics, creativity, and the future of storytelling.

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Are We Writing Off TV Too Prematurely?

Challenging assumptions about the decline of television and exploring its evolving role within African media and cultural identity.

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